Live case study: a working lead pipeline →

SaaS Sales Rep turned
GTM Engineer

Certified full-stack developer with 4+ years in SaaS Sales (ex-Vercel).

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Track record

Experience

HeroDevs

Feb 2024 — Jun 2026

SMB Account Executive

Nov 2024 — Jun 2026
  • Owned 25–50 deals at a time.
  • Created product sequences for all inbound leads in Apollo.
  • Architected pipeline-forecasting process for the SMB segment.
  • Built a local app with Claude Code to automate prospecting & outreach for EOL OSS GitHub repos.

Founding SDR

Feb 2024 — Oct 2024
  • Architected the SDR to AE handoff process.
  • Synthesized all SDR reports and dashboards.
  • Architected core Notion documentation for the sales team.
  • Built Notion documentation & analytics dashboards for the SDR team.

Vercel

Aug 2022 — Nov 2023

Sales Development Representative

Sep 2023 — Nov 2023
  • 108% quota attainment.
  • Top Performance by an SDR (Q2 2023).
  • Spearheaded copywriting for outreach campaign.
  • 2nd-highest monthly quota attainment in team history.

Growth / Inbound SDR

Jan 2023 — Aug 2023
  • 127% quota attainment.
  • Sequenced existing contacts for product education and upgrades.
  • Created workflows and Outreach sequences for new Growth PA team.
  • Engaged existing Hobby and Pro accounts for additional product needs.
  • Contributed to a 50% QoQ lift in our Enterprise funnel as a founding member of the Growth VDR team.

Product Advocate

Aug 2022 — Jan 2023
  • Advocated for Vercel as a platform for prospects.
  • Managed contacts, cases, and opportunities within Salesforce.
  • Accelerated product adoption by offering support and education.
  • Kicked off sales cycles by identifying and qualifying future customers.
  • Helped users, prospects, and community members succeed by being engaging and responsive.

BloomTech (FKA Lambda School)

Aug 2021 — May 2022

Full-Stack Web Development

  • Approached coding challenges using pair programming.
  • Gained hands-on experience with client and server testing.
  • Utilized agile software development and Git workflow on all projects.
  • Completed team projects that mimicked real product development lifecycle.
  • Program included Computer Science Fundamentals, focusing on algorithms, and data structures.
  • Studying Full Stack Web Development with a focus on HTML, CSS, JavaScript, React, Node.js, and SQL.
  • Wrote production-ready code using ReactJS, Redux, and CSS on the frontend and NodeJS on the backend to build applications.
Toolbox

Tools I work with

Sales stack
HubSpotSalesforceApolloOutreachZoomInfoRB2BClay
Technical
JavaScriptTypeScriptReactNext.jsNode.jsSQLHTMLCSSGitPostgreSQL
Dev tools
GitHubVercelClaude CodePostmanpgAdminReplitSupabase
Flagship case study

This site is a working GTM system — and you can trigger it.

The contact form isn't a form that emails me. It's a live lead pipeline: submit it and your details get enriched and written to my CRM in real time, with a Slack ping to me. The job, running inside the artifact I used to apply for it.

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